Brave aims to shake up the online ad industry. The Brave browser is an open-source web browser that blocks third-party ads and website trackers by default. It also has built-in support for the Basic Attention Token (BAT), a cryptocurrency used to reward content creators and publishers for their work. The browser's creators have also emphasized its privacy-enhancing features, such as not storing user data or browsing history.
Of course, throwing ads over your website is so Web 2.0; these days there are other alternatives. According to one theory I read on Reddit: "The foundation of Web 3 consists of three systems: Whisper (direct messaging), blockchain (shared state), and swarm (source independent data)..."Surf the web on Mist, and search on Pre-Search.