Brazil was a multicultural utopia, long before multiculturalism was cool. In Sao Paulo there is a big Japanese community, centered around the Liberdade district, while in northern Brazil, the vibe is African.
Gauchos, cowboys of the south, carry mate tea with them wherever they go.
They love to play football (futebol), and beach volleyball…
Carnaval is one of the highlights of the social calendar.
Sao Paulo has a thriving Drum&Bass scene, one of the best in the world.
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Bahia is one of the poorest states, but the most festive.